We were able to win the title "Best Diamond Supplier" again for 2022. For the sixteenth time we have now been awarded by the german magazin called Diamantbericht.

And once again Brachfeld Diamanten/60598 Frankfurt has prevailed against strong competition in the race for first place in the supplier barometer of the industry information service DIAMANTBERICHT: For the twelfth time, the traditional company, which has been in existence since 1923, relegated its competitors to the other places and secured the top spot on the winners' podium. In the survey, which is conducted annually by DIAMANTBERICHT, jewelers and goldsmiths as well as other customers of trading houses for gemstones can vote for their top favorite, among others also in the category "Diamond Supplier of the Year". The fact that the House of Brachfeld regularly scores so well here cannot be a coincidence. A broad selection of stones in a wide range of colors, qualities, cuts and price ranges makes it easy for customers from goldsmiths to jewelers to investors to find the right piece or their perfect collection. With the award, which has now been freshly confirmed, the companies in the specialist trade taking part in the vote are paying tribute to companies for whom the word "supplier loyalty" is not just an empty phrase, but who are committed to the wishes and concerns of their customers - day after day, year after year. It's no wonder that Brachfeld, with its long corporate history stretching back almost a century, so often comes out on top here in terms of how goldsmiths and the specialist trade in general rate its performance.

Comprehensive service for the customer plays a key role in this exceptional entrepreneurial success. This is also confirmed by Manuel Radke (37), Sales Manager at Brachfeld: "We offer all customers a consistently high quality of service. But that includes not only the highest degree of reliability and quality in the selection, but also always being able to offer our customers something new, whether in the area of cuts or even particularly beautiful diamonds that we have in stock." This full-service concept is rounded off by a constant respect for traditional merchant honor, such as was the custom of Hanseatic merchants for centuries and still is to this day.

But it is not only the history of Brachfeld that shows how perseverance and the pursuit of the best conditions are the ideal recipe for loyalty and solidarity with one's own customers and, beyond that, with the entire industry. The aforementioned power to create something new and to use these achievements for the benefit of customers also characterizes a successful company like Brachfeld. The most recent example of this is the expertise of the Brachfeld Diamond Laboratory (BDL), which has recently become available with every diamond purchase: thanks to this certificate, which the buyer receives upon request at the time of purchase, he can once again particularly emphasize his expertise and competence as a specialist dealer. This is because the certificate always bears the name of the goldsmith or the respective dealer. This means that the end customer can still see who the stone came from many years after the purchase. In conjunction with the certificate, which measures 21 by 16 centimeters, this promotes a long-lasting business relationship with the customer and continues to have an extraordinary radiance even if the diamond or the piece of jewelry in which it was processed changes hands one day. The new owner can also - as a useful supplement to the established certificates such as GIA, HRD and IGI - see the essential characteristics of the diamond at a glance at any time. In addition to dimensions and cut shape, these include color, clarity and weight, as well as polish, fluorescence and symmetry characteristics.

With innovations such as this certificate, Brachfeld proves once again that an award such as "Supplier of the Year" is not simply earned. On the contrary, the award is a guarantee that the long-established Frankfurt-based company is hitting the nerve of the times with its skilful blend of tried-and-tested entrepreneurial ideals and a flair for technical innovations with added value for its customers. DB therefore once again congratulates the first-place winner on this award and wishes all the best for the future!

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